Aims and Activities

We believe that bringing disabled people and business together will change the conversation from one of disadvantage and inequality to one about potential and value. For too long, conversations about disabled people have been hamstrung by fear – fear of causing offence, of being politically incorrect or of being misunderstood. Changing the conversation is about unleashing the Purple Pound for the benefit of disabled people, their communities and businesses: There are more than 10 million disabled people in the UK who have a combined spending power of £212 billion and are fiercely loyal to disabled friendly organisations Talented employees with lived experience of disability offer fresh perspectives on the workplace and the consumer market that could help shape new and better products and services New technology is driving products and services that increase the choice, control and independence of disabled people Our products and services are therefore about building business confidence and understanding of the disability market, getting disabled people into rewarding careers and providing support services for disabled people with Personal Budgets.


1, Ground Floor, Ivan Peck House, Russell Way, CHELMSFORD, CM1 3AA


01245 392300



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